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Ealing Symphony Orchestra

Background
Established in 1922, the Ealing Symphony Orchestra is an independent orchestra based in West London. With a growing reputation for performing works which are a bit out of the ordinary alongside the more classical repertoire, ESO has come to be seen as a leading voluntary orchestra on the London music scene.

Brief
With the existing logo in place since 1983, and approaching their centenary year, ESO felt it was the perfect time to update their image to mark the celebration, but also to reflect the evolution of the orchestra since it was first introduced.

Result
Using bold colours and gradients to inject vibrancy and dynamism, the new identity better reflects the ESO of today and their vision for the future. The logo has been designed to capture the arrangement of an orchestra and sound dispersion.

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We engaged RF Design to create a new logo for the Ealing Symphony Orchestra as we approach our centenary year. The existing logo had been with us for many decades, and we had never invested in a digital version. Whilst there was a desire amongst the charity’s trustees to fix this situation, there was some nervousness about departing from an identity that had been with us for so long. We needn’t have worried. Rachel and her team did an excellent job at understanding our needs. We were impressed with the research they brought into our first session, which really helped to spark our imagination. We were delighted with the first concepts they presented which had been thoughtfully developed; and we were able to get a unanimous agreement amongst the trustees to proceed with our favoured option. Rachel and Kieran were extremely responsive to our feedback for some minor tweaks and we are absolutely delighted with the final version – a bold and vibrant new logo to take us into our centenary year and beyond. We can’t praise RF Design highly enough for their professionalism, hard work and great outcome.

Jo Boswell 
Chair of Ealing Symphony Orchestra

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