Foresight 2.0

Background
The Global Panel on Agriculture and Food Systems for Nutrition works internationally, across multiple sectors, to help governments in low- and middle-income countries develop evidence-based policies that make high-quality diets safe, affordable and accessible. Their Foresight 2.0 report makes recommendations on how to achieve these goals, with a focus on both human and planetary health.

Brief
In 2013 we created Global Panel’s visual identity, and we have worked with them regularly ever since, including designing their first Foresight report in 2016. When it came time to write the second report, they came to us for a brand refresh. As well as updating their existing branding, they wanted the Foresight report to have its own distinct look compared to their other work. It needed to feature eye-catching and engaging charts as well as infographics to highlight the key messages.

Result
Meticulous organisation, strong teamwork and getting the style approved in advance, meant that despite having 83 figures to design and over 100,000 words to set on a very tight timescale, we were able to produce the Foresight Report to a high standard.

To refresh the brand, we added 4 new colours, including a dark blue solely for use in the Foresight reports. We also introduced a new typeface – Cormorant Garamond – for a sophisticated touch when used in combination with the main typeface Cronos Pro.

As the report features so many figures, we were careful not to make it feel too heavy and cluttered. To achieve this, we avoided using boxes for the figures, instead using a line above and below. These lines run along the top of each page, allowing headings and photographs to hang from them. Infographics are designed in an outline style to add lightness to a report that is packed with information.

Click here to view the full report.