Making Sense of Society

Background:
Across the world, societies are changing. It’s the job of researchers to understand that change and inject evidence and expertise into the debate on how we live. In a new event series, experts from the faculty of Social Science and Public Policy at King’s College London shed light on pressing societal challenges and offer their views on ways forward. 

Brief:
Tasked to come up with a concept to advertise a new series of lectures entitled ‘Making sense of society’. The concept had to be generic to allow it to work across the whole series rather than for each individual lecture.

Result:
The final design was centred around a messy ball of string being pulled into the title and literally starting to make sense. We applied this to both print and digital assets creating a cohesive mini identity.