New European Voices on Existential Risk (NEVER)

Background
⁠The New European Voices on Existential Risk (NEVER) project aims to attract, nurture and sustain new talent and ideas from wider Europe on nuclear issues, climate change, biosecurity and malign AI, and to connect this talent pipeline with wider debates on existential risks facing humanity.

Brief
NEVER required an identity that was modern, forward-looking, and cutting-edge. It needed to appeal to a younger, tech-savvy audience and be representative of the innovative, solutions-driven approach that is at the core of NEVER’s mission. The identity also needed to reflect the importance of existential risk in the context of contemporary global challenges and their potential to either protect or threaten human survival. The brand identity needed to reflect NEVER’s vision of attracting new voices and perspectives to solve complex challenges. It also needed to be adaptable to multiple forms of media and communications.

Results
At the heart of NEVER’s brand identity are four key issues that the organisation is focused on: nuclear risk, climate change, biosecurity, and malign artificial intelligence. Each of these issues is represented by a distinctive colour, which helps to differentiate and draw attention to the importance of each one. The brand is visually represented by a unique sound bar motif that seamlessly merges into the individual voices, who are speaking out about the urgent need to address existential threats. It also incorporates the NEVER acronym in a modern, sans-serif typeface. The vibrant NEVER brand identity serves as a call to action for those who are passionate about the issues that pose the greatest existential threats to our species.